Blackpen is a creative branding and advertising agency that has made its way alongside international companies and has developed brands in Romania, Germany, Italy, Belgium, Austria, France, Spain, China and The United States of America.


Phone: +40 752 55 66 55

Arad, Str. Corneliu Coposu nr. 24/C Romania

Salt & Pepper

The client

A special restaurant in Arad is Salt & Pepper. You are invited to experience a divine selection of dishes, sensational desserts and stylish cocktails. Talented chefs have created a wide range of dining choices to choose from, using fresh ingredients with innovation and flair.

Brand construction

A brand is more than a logo, it includes the general dining experience at the restaurant. Start with a basic idea that motivates the business, such as identifying an ingredient in the name of the place, salt and pepper being the protagonists here. The derived visual aspects support the style of the brand, the classic example being the menu.