Blackpen creates, develops and promotes the image of your business. In our portfolio you will find local, international and even overseas clients, who have put all their trust in us and have triumphed. Our goal is reflected in efficiency, creativity being the perfect fuel for the real impact of each brand we have left our mark on.

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Victor Cake Shop

The client

With healthy and natural ingredients, chosen especially for those who know the refined taste of cake shops products, Victor offers you a different sweet experience, with fresh cakes every day. The diversity of the selection of handmade cakes, specially customized for each occasion, can be a real and edible piece of art, ready to taste and savour.


The Victor confectionery brand is one with tradition, it only needed a current identity, which would live up to the expectations of its products. So we modeled everything around the cocoa flower, a very much loved and used ingredient. The stylized and geometric symbol sets the tone for a new airy brand, telling delicious stories of the daily freshly prepared and made cakes.