The client

With healthy and natural ingredients, chosen especially for those who know the refined taste of cake shops products, Victor offers you a different sweet experience, with fresh cakes every day. The diversity of the selection of handmade cakes, specially customized for each occasion, can be a real and edible piece of art, ready to taste and savour.

Branding

The Victor confectionery brand is one with tradition, it only needed a current identity, which would live up to the expectations of its products. So we modeled everything around the cocoa flower, a very much loved and used ingredient. The stylized and geometric symbol sets the tone for a new airy brand, telling delicious stories of the daily freshly prepared and made cakes.