The client

Select Cars is a car dealer company based in Arad, with the main objective of selling Premium second hand cars, imported from Germany, Austria, Belgium, Netherlands, France and Italy. Through this brand, you are provided with a permanent stock of luxury cars, offering maximum transparency, certified mileage, paint tests, but also assistance in obtaining provisional numbers.

Branding

RIP Automobile had the courage to move towards the proposed goal, transforming itself into a luxury brand, with a new sophisticated logo and name, which set the tone for a new brand appearance created. The predominantly golden color palette, with an elegant gradient, expresses the evolution of a refined design, which is reflected in the successful brand refresh.