Lactate de Pecica is a brand with tradition on the western Romania markets, especially in Arad. The 100% fresh and natural products are of the most diversified and include the whole range of dairy and cheese, from fresh cows milk, from local farmers.
A brand with tradition requires constant care and updating. Thus, Helvetica Milk became Lactate de Pecica, with an image strongly influenced by current trends of rebranding and conceptualization. However, preserving the original domain specific elements, we reconstructed a prominent visual identity, with a diverse range of elements, from name and logo to product labels, posters, banners and even social media advertising.