Blackpen creates, develops and promotes the image of your business. In our portfolio you will find local, international and even overseas clients, who have put all their trust in us and have triumphed. Our goal is reflected in efficiency, creativity being the perfect fuel for the real impact of each brand we have left our mark on.

[email protected]

Phone: +40 752 55 66 55

Arad, Str. Corneliu Coposu nr. 24/C Romania

Hotel Xemar

The client

Xemar Hotel opened its doors to its customers starting on October 1st 2006 and is located on the main entrance to Arad from Timisoara, near the Traian Bridge over the Mures river. You are invited to stay and feel at home in single, double, triple or suite rooms with numerous amenities.


To keep up with the latest consumer trends, strategic rebranding was necessary. The main feature was elegance, by choosing a colour that perfectly combines gold with a dark blue towards indigo and a classic and slightly sophisticated logo. We further communicated these features through promotional materiales, as well as elements that are part of hotel life.