Crișana has under its auspices a 3-star hotel, a restaurant and a hall specially arranged for events, in Arad. Hotel Crișana Arad is aiming at guests and tourists who appreciate first-class comfort and services. The modern look, both outside and inside, as well as the impressive design are assets that will make your stay a successful and relaxing one, together with the chosen dishes from the restaurant's kitchen.
Our challenge was to rebuild an existing brand, to offer it a modern, up-to-date refresh, which would perfectly define the location. The communication and representation objectives were well defined, with a focus on details of the classic elements that formed the basis of the brand. Following this strategy, we created a new logo, new visual design elements and a website that values the classicism of identity.