Blackpen creates, develops and promotes the image of your business. In our portfolio you will find local, international and even overseas clients, who have put all their trust in us and have triumphed. Our goal is reflected in efficiency, creativity being the perfect fuel for the real impact of each brand we have left our mark on.

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Phone: +40 752 55 66 55

Arad, Str. Corneliu Coposu nr. 24/C Romania

Hotel Crișana

The client

Crișana has under its auspices a 3-star hotel, a restaurant and a hall specially arranged for events, in Arad. Hotel Crișana Arad is aiming at guests and tourists who appreciate first-class comfort and services. The modern look, both outside and inside, as well as the impressive design are assets that will make your stay a successful and relaxing one, together with the chosen dishes from the restaurant's kitchen.


Our challenge was to rebuild an existing brand, to offer it a modern, up-to-date refresh, which would perfectly define the location. The communication and representation objectives were well defined, with a focus on details of the classic elements that formed the basis of the brand. Following this strategy, we created a new logo, new visual design elements and a website that values ​​the classicism of identity.