Blackpen is a creative branding and advertising agency that has made its way alongside international companies and has developed brands in Romania, Germany, Italy, Belgium, Austria, France, Spain, China and The United States of America.


Phone: +40 752 55 66 55

Arad, Str. Corneliu Coposu nr. 24/C Romania

Segafredo Zanetti

The client

Segafredo is already the undisputed leader in espresso coffee in Italy and around the world, known for spreading the taste and culture of an Italian espresso and more recently for the spread of Italian gourmet dishes such as pizza or pasta.

Brand strategy and visuals

A brand with an international reputation requires a professional advertisement constantly that puts it in value and strengthens the image already imprinted on the consumer’s retina. A poster, a placemat or a social media promotion is just a small part of what we have given this leader in cafes.