Blackpen creates, develops and promotes the image of your business. In our portfolio you will find local, international and even overseas clients, who have put all their trust in us and have triumphed. Our goal is reflected in efficiency, creativity being the perfect fuel for the real impact of each brand we have left our mark on.

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Phone: +40 752 55 66 55

Arad, Str. Corneliu Coposu nr. 24/C Romania


The client

Kertec provides a wide range of professional cleaning and hygiene products and equipment, based on service quality and revolutionary cleanliness in small spaces and industrial spaces. Detergents, hand-operated washing machines, sweepers or vacuum cleaners, you can find them all here.

Brand construction

The branding strategy in this case was simplicity and clarity, emphasizing the nuance that helped to find the place in the collective mind. Moreover, the complexity of the variety of products and services resulted in an airy image of the Kertec brand.