The client

Interactive Software is a Romanian company with over 20 years of experience in developing command and control solutions for the defense market. With a remarkable reputation in this domain, we have continuously developed and perfected the C2 suite called Battle Command and Control Application – BC2A®, which provides military organizations with a common framework for integrating and efficiently managing combat functions, covering operational needs from the individual soldier to the joint force level.

Brand construction

ISW has a modern brand identity built around a strong and easily recognizable acronym, defined by a clean and contemporary design based on an elegant turquoise-to-blue gradient that suggests technology and innovation. This fluid and balanced visual language reflects the company’s dynamism and stability and is consistently applied across all identity and communication materials, including business cards, brochures, roll-ups and other print materials, the website, and custom T-shirts, ensuring a unified, professional, and easily recognizable presence in any context.