The client

We rarely realize it, but the only connection between the car and the road is the tires. Their condition and proper installation can be the key solution to avoid unforeseen events in traffic. The Top Car team is here to help you, paying close attention to your vehicle’s wheels, for your safety and those around you, and using state-of-the-art equipment and technology provided by the American company Hunter Engineering.

Brand construction

In the illustration and precise definition of this brand, we opted for the classic representation of a vulcanization, the wheel. Thus, we created the simplest and most organic symbol of a wheel, then stylized the typography of the Top Car name and obtained a cursive junction between the 2 elements and the descriptor, resulting in a modern and distinctive logo, which would be visible in its rendering on various promotional materials and service space.