The client

Soft Coffee is a new coffee-to-go concept, where traditional coffee culture adapts to busy urban life. For people who consider coffee to be indispensable for everyday life, we have created the nicest kiosk where we serve the tastiest coffee drinks, with a variety of flavours.

Brand construction

Time is a luxury in terms of this coffee-to-go concept. Thus, the creation of this brand has started from a simple principle: packaging has to tell the story clearly, supported by an appropriate logo. The coffee-cup shape kiosk encompases all the branded items created for Soft Coffee.