The client

The education a child receives in his early years essentially determines his adult intelligence. Joy Kids is the right after school for your child, ready to offer a multitude of activities, experiments and games: reading club, creative workshops, various educational and recreational activities and much more. The assumed mission of Joy Kids is to provide a quality education, respecting the needs and particularities of children, giving them love and joy, together with well-trained specialist staff.

Brand construction

A freehand sketched heart, the word "joy" rendered in a playful font and the 4 letters that make up the word "KIDS", each individually framed in a square, are the 3 elements that harmoniously intertwine and make up the Joy Kids logo , wrapped in warm tones of pink, blue, orange, green and purple. We built the identity of this brand wanting to offer children a unique universe, where they can recreate and develop skills and duties, both in a much more welcoming setting of an after school or summer school.