The client

Flowtec Wheels is a manufacturer of automotive rims, rims made using Flow Forming technology, which involves applying pressure to the inner cylinder of the wheel while it rotates and after it has been cast. This process stretches and compresses the aluminum, which increases tensile strength. Thus, at Flowtec you will always find a wide range of high quality rims, of the most diverse sizes and models.

Brand construction

We were guided in the creation of this brand and logo, first of all, by the simplicity, fluidity and dynamism of a wheel, characteristics that we reproduced most appropriately through the letter F, which became an aestheticized symbol of 2 lines, one straight and one curve, like a rally track, but also by the name Flowtec. From a chromatic point of view, gray and red are the 2 shades that best represent asphalt, speed and quality. We stamped the F and Flowtec Wheels on design elements, from a business card to the rim cover.