The client

Breeze blocks are the patterned, decorative concrete blocks you may have seen covering the sides of a building or stacked on top of each other to form a decorative wall. But these fascinating and diversely shaped pieces of concrete are more than decorative, they are an important component of Mid Century Modern design. Blocks provide shade, circulation, protection and privacy to buildings around the world and have the rich history and style to prove it.

Brand construction

Basically, to give this brand an identity, after going with the classic name of the domain it describes, we chose to create a logo, first of all, that would say 100% what it is about. We took the geometric shape of a bolt and carved into it shapes that can be found on these decorative concrete "bricks", and finally we integrated the brand's signature in the middle of the breeze block. You will find in most of the design elements a pattern that exactly reproduces a wall raised from these breeze blocks.