The client

Avalon One offers you Premium Houses in the heart of Arad! A project made to the highest standard of German quality, with a minimalist design and a useful compartmentalization of each home, you will find here modern houses with large glazed spaces and Premium finishes. Avalon One is the ideal residential complex for those looking for a dream home, as well as those willing to make a safe investment, in an ideal location in the center of Arad, near means of transport and easy access to schools, kindergartens, restaurants, gyms, medical clinics and the UTA stadium.

Brand construction

For the general public, we created a logo that would represent an instant reminder of this company, and for customers we made sure it was the starting point for brand recognition. For us as designers, Avalon One was the challenge of incorporating the client's ideology and expectations into a unique graphic representation. So, for easy recognition and memorization, we kept the typography of the group, the different graphic element being the framing of the word "one" in a rectangle that is directly proportional to the size of the word "avalon".