The client
Alpha Group is a very important global player in the field of quality assurance for the automotive industry, with a great experience in automotive, with offices in Germany, Romania and The United States of America. Alpha is a real support for renowned companies such as BMW, Porsche, Daimler or Magna.
Brand refresh
Creating the Alpha brand has been based on business values from the start, being an image of colours, logo, and distinctive logos to which consumers will always refer to. It is worth mentioning the strong inspiration in famous automobile brands, a clear example being Volkswagen.